Trust Diagnosis

How far is your brand trusted? Start with a free diagnosis.

The Trust Diagnosis scans public data about your company and combines it with a short questionnaire. You receive an indicative score across the seven dimensions of the Global Brand Credibility Index, with suggested next steps, by email.

1Trust Diagnosis2Trust Assessment3Trust Certification
Indicative only. The diagnosis is automated and certifies nothing. Your report shows which results come from public data and which are self-reported. It is available to CGBB members, and the report is sent only to your verified member email.
  1. 01Member email
  2. 02Your company
  3. 03Questionnaire
  4. 04Confirm

Confirm your membership

Enter the email you used for your CGBB membership application. We’ll send a 8-digit code to confirm it’s yours.

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Your company

We use your company name and website to scan public data: your website, news coverage and how AI tools describe you.

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Main overseas markets
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Questionnaire

Fourteen statements, two for each dimension. Answer for your company as it is today. If you’re not sure, choose “Don’t know”: it counts as a gap, so your score stays conservative.

01Consumer perception

We regularly measure customer satisfaction or brand perception in our main overseas markets.

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Customers in our overseas markets can easily find accurate information about our products, warranties and after-sales service in their own language.

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02Public reputation and media

A dedicated team or agency manages our media relations in our main overseas markets.

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Our coverage in international media over the past 12 months has been mostly positive or neutral.

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03Employer brand

We publish clear information for overseas talent about working at our company, such as roles, values and benefits.

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We hire and develop local talent in our overseas markets, including in management roles.

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04Partner relationships

We have long-term relationships, of three years or more, with our key overseas distributors, suppliers or partners.

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We have a published code of conduct or standards that apply to our suppliers and partners.

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05Regulation and social responsibility

We have had no significant regulatory penalties, sanctions or legal disputes in our overseas markets in the past three years.

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We publish a sustainability, ESG or CSR report.

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06Crisis and risk management

We have a documented crisis communication plan covering our overseas markets, and have tested it in the past 12 months.

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We continuously monitor news and social media about our brand in our overseas markets.

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07The effect of AI on credibility

We regularly check how AI assistants and AI search tools describe our brand.

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We have a clear public policy on how we use AI in our products or operations.

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Confirm and submit

Please check the details below. Your report will be emailed to your verified member email.

Company
Website
Industry
Headquarters
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